Today almost anyone can come up with a website. There are several ways someone can use to create a website. This ranges from hiring a professional firm or person, choosing and modifying a free template, using a drag and drop design or making it yourself. Are you serious about establishing a powerful online presence? If yes, it only makes sense to hire a professional web design company to do the job. The reasons discussed below will prove this point.
Templates will make your website to blend in with the rest of the websites using the same template. Marketing, however, is about bringing out the uniqueness of your company, service or product. If your website is not unique, it will be difficult to see how you are different from the rest. Check the Principles of website design
There are small changes in the design of your website that can make the difference between a sale and a quick click to navigate away from your website. Making the contact now button more noticeable will cause your sales to spike. This can be something as small as changing the colour of the “contact us” button. Trying to change it from a template is difficult to say the least. You may not have time for to figure it out either.
They say that the template is free to get your attention. As soon as they have a strong customer base, they tell you they have bills to pay. They start charging you, and it is your loss if you do not want to pay. They already have your website under their control, and they can use it as leverage to their advantage any time. This can never happen with a professional online design company
A professional website design company will know techniques that might not all be included in any one particular template. Adding these features to the template requires a complete re-engineering of the whole template. That is how you end up paying for a premium template after you started with a free standard template you thought had all the features you needed. These important features that a professional web designer considers include: responsive design, SEO-friendly design, easy navigation, colour scheme and custom copywriting.
A professional website is costly upfront and more costly if you decide to start with a template and modify it later. Research shows that people will stay on your website just because it looks appealing and professional in design. An unprofessional website is treated as a spamming website, and potential customers will navigate away from it very fast. More on this subject Web Wizards FB Page